Marketing is often seen as quite an ambiguous and vague concept that never really comes with a set game plan. Everyone seems to have a lot of marketing advice and their own business marketing strategies, but how can you tell what’s useful and what’s not, especially when presented with such an overwhelming amount of information? This course works from the ground up, guiding you to create a marketing plan of action that will help you make the most of the resources your company has readily available. It starts with a basic definition of ‘marketing’, and what that means for your business. This will come in useful when you begin to understand what sort of customer you want to attract, and more importantly what type of customer you want to retain. 

As proven by many ‘3-D businesses’, the best strategies operate on a ‘choose ‘em or lose ‘em’ principle. If you aren't marketing to the right type of person, you aren't going to generate a lot of sales. However, by marketing to the perfect customer type, you only need a fraction of your resources to generate the same amount of sales. This course will show you exactly how to make this divide between the right customer and the wrong one. This course will also run you through the ‘Dramatic Difference’ model, and how you can apply it to take a significant step towards overtaking your competitors. After all, if you're doing everything your competition brands are doing, why would your customers ultimately choose you?  By running through some easy mistakes that businesses make when designing their marketing plan, and how you can go that extra mile when attracting customers, this course is a fool-proof guide for any business owner or marketing leader looking to buck the trend and catapult their company towards profitable growth. Enroll now to take your business marketing strategies to the next level.  

Who Is The Course For?  Professionals hoping to bolster their marketing knowledge and put it to action in real-world scenarios, Professionals looking for fool-proof business marketing strategies to retain the right type of customers, Professionals and entrepreneurs who want to know how to create a marketing plan that will push them a step ahead of competitors, Business leaders looking to maximise their marketing resources About Your Instructor Andy Hanselman has over 30 years of experience working with successful, disruptive, forward-thinking entrepreneurial businesses and is a recognised expert on business competitiveness. Andy is the author of three books, sharing how leaders create committed, motivated and effective people at every level. He brings these lessons to life by speaking at events, conferences, workshops and seminars around the world. He has worked with businesses as wide-ranging as Tommy Hilfiger, Asda, NHS, Specsavers and Santander, as well as thousands of SME businesses.